With the breakthrough of the digital world in the 2000s, we are automatically exposed to varieties of social media every day. In fact, we lost ourselves in the sea of digital media. Without them, we even have no idea what to do. Could you count how many times you check your Facebook or Twitter in a day? Also, could you check how long you spend your time on it each time? No doubt, the answer can scare you!
According to the Statista, it provides information about the most popular networks worldwide in Jan 2016, ranked by number of active users (in millions).
Consequently, fashion as a traditional industry with a long history needs keep up with the trend. The question how fashion works in the current digital and social world is worth studying.