Released in 2014, Weidian mainly relies on the social platform. It is quite different from leading Chinese e-commerce platforms like Taobao. Developed by Wechat, Weidian sellers can directly build relationships with customers with the help of Friends Circle on Wechat. In 2015, it is estimated that over 29M shops has been established on Weidian. Find more here: 简爱小铺 Ireland.